Which business owner wouldn’t like to use video to grow their business? Not one that I know of. Video is exploding across the internet due to its emotional and visual power. But how do you integrate quickly produced, affordable video production into your in marketing arsenal? The answer, we believe, is in the palm of your hand. With the right techniques and equipment your smartphone can be turned into a video production facility that produces professional video cheaply and quickly. Here are five reasons why:

  1. IT’S ALL IN ONE PLACE – In the past the complexity of video creation meant every of step of production involved a specialised skill, needing specialised and costly staff to execute it. You needed a cameraperson with a high-end camera and lighting equipment. You needed a soundperson with their top of the range sound equipment. You needed a director to direct them both. Then you needed an editor to craft the footage into a finished product on a costly edit suite. Finally, you needed to polish that video with a soundmix and colour grade. That’s a lot of money to pay, people to manage and time to spend. On one video. Now, using your smartphone and a few accessories, you can easily shoot your own video content, edit the footage and effortlessly share the final product.

  2. THE NATURE OF VIDEO HAS CHANGED – The explosion of video has not been down to an explosion of high end, crafted content, produced once or twice a year on a massive budget. By far the major demand for video by businesses is for cheap, short, quick turnaround videos for social media platforms like YouTube, Facebook, Instagram and Snapchat. Audiences are now looking for a stream of authentic and relevant content that speaks directly to them. They want you to build a personal relationship with them. They want you to explain how to use your products. They want you to tell them what’s great about your latest special offers. That’s not to say that some level of production values are no longer important. They are. And with some guidance, you and your smartphone can produce surprisingly competent video content.

  3. YOUR SMARTPHONE HAS A GREAT INBUILT CAMERA – High-end smartphones now have excellent cameras which are improving upon every iteration. For example, Tangerine, a Sundance Film Festival hit, was shot on an iPhone 5: https://www.youtube.com/watch?v=ALSwWTb88ZU). Michel Gondry, Academy Award-winning filmmaker, made this quirky short film on iPhone: https://www.youtube.com/watch?v=KrN1ytnQ-Tg. Today’s smartphones are now capable of recording 4K video. Can tell that these films were shot on a smartphone?

  4. A FEW ACCESSORIES AND APPS WILL TRANSFORM YOUR SMARTPHONE INTO A PROFESSIONAL PRODUCTION FACILITY – Although smartphone cameras are great, their sound recording ability and stability are not. That’s where a whole host of accessories come in. Handheld gimbals such as the DJI Osmo mobile (www.dji.com/osmo-mobile) and the Zhiyun Smooth 3 (www.zhiyun-tech.com/smooth_3_en/) turn your phone into a cheap steadicam. Microphones from companies like Rode (en.rode.com), Saramonic (www.saramonic.com), Shure (www.shure.com) and Aputure (www.aputure.com) provide an array of sound recording options. Apps like Filmic Pro (www.filmicpro.com) give you full control over your smartphone’s camera, recording broadcast quality video. Editing apps like iMovie (www.apple.com/imovie/) and KineMaster (kinemaster.com) empower you to edit your footage on your phone, adding effects, text and music.

  5. YOU DON’T NEED TO UNDERSTAND THE TECHNICAL STUFF – In the past, in order to create video, you needed film school levels of knowledge about technicalities like ISO ratings, shutter speeds, frame rates, apertures, codecs, and video formats. Smartphone video making has stripped all that away. Your built in camera app is intuitive and easy to use. You can preview and assess your footage immediately after you shot it. Editing apps give you as little or as much complexity as you want. Uploading and sharing to social media platforms is simple and seamless.

So, if you thought that affordable video production is out of your reach, think again. It might be as simple as picking up your smartphone and signing up for one of our courses: www.smartphonefilmschool.com/courses/